PPC Technical Account Director

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Hybrid Working in one of the following locations:-, Leeds, Harrogate, Manchester

Operational

£50,000 - £60,000 Plus Peformance Based Bonus

Paid Media

Vacancies
PPC Technical Account Director

About Us

We’re IDHL.

With over 20 years’ experience under our belt, we’d say we know a thing or two about all things digital.

Our portfolio of services span performance marketing, website development, eCommerce, and data intelligence. But we’re more than just a digital agency; we're our client's key partner in growth.

Joining our performance division, you’ll be part of a team of SEO experts and paid media trailblazers. Working across outreach, technical SEO, digital PR, social media and more – there’s not a part of performance marketing we don’t deliver.

Our superpower is helping ambitious brands accelerate their growth in the digital economy, and we work with some pretty cool clients like Costa, tombola, and Lights4fun.

But what’s in it for you?

Aside from working with some of the best in the business (there are nearly 400 of us across IDHL), we offer a variety of benefits all aimed at making your life that little bit sweeter:

Performance-based bonus schemes
26 days holiday plus bank holidays and a birthday lie-in
Two additional days for wellbeing and a volunteering day
Additional annual leave purchase scheme or trade leave you don’t use for extra salary
Hybrid working (a mix of office and home-based for many of our roles)
Flexible working scheme
Financial support from Salary Finance and Bippit
Company pension scheme and health care cash plan
Private health care dependent on length of service
Clear training and progression programme
Free mortgage advice from experts
Regular company events and awards
Employee perks portal
Plus many more, visit our careers page for more details

Invested in your growth.

Personal and professional development are core to life at IDHL. Harnessing potential, we’ll endeavour to support your career aspirations with our training programmes and personalised development plans.

Inclusivity matters to us.

We want our workplace to reflect the diversity of the world we live in. At IDHL, we foster an inclusive environment where every team member feels heard, supported, and valued. We aim to attract, develop, and retain the very best people irrespective of background, beliefs, or personal characteristics.

About The Role

As a Technical Account Director (TAD), you'll assume a pivotal role in managing a diverse portfolio of clients spanning various platforms and budgets. Your role entails supporting critical accounts within the team, taking the lead in client meetings, and meticulously tracking progress against client KPIs, team and personal OKRs.

A growth-mindset is expected, and essential. With targets and OKRs focused on client-retention, revenue retention and portfolio growth. Innovation in multi-channel strategy is key, able to connect teams around our group to support up-sell and cross-sell opportunities.

In addition to your client-focused duties, your role extends to overseeing and supporting junior team members, fostering collaboration to provide valuable insights and actions. As a Technical Account Director, you also carry the mantle of coaching, mentoring, and developing junior talent, while delivering regular training sessions to enhance the team's and the organisation's collective skills.

Crucially, as a Technical Account Director, you serve as the primary point of escalation and are revered as the subject matter expert. You are expected to provide a solutions-oriented approach to client concerns and provide structured feedback to your team and operations. You maintain a constant thirst for industry knowledge and developments, ensuring you remain at the forefront of industry trends, consistently striving for excellence, and innovating new products to address client needs and departmental growth.

The ideal candidate for this role possesses an unwavering commitment to detail, a deep-seated passion for the digital marketing industry, and a strong team-oriented mindset.

This is a hybrid role split between home and office working, ensuring you work from your contracted office on the relevant allocated day (Harrogate Tuesday, Manchester Wednesday, Leeds Thursday).

The successful candidate will be available to travel frequently to client and new business meetings

Main Accountabilities:

Have weekly catch ups with Snr TAMs toprioritise and organise work within the team to support growth and client satisfaction
Run weekly account review sessions with the pod, focusing on PPC strategy and technical aspects as they relate to revenue retention and growth efforts
Run regular training sessions with the pod to ensure continual knowledge sharing
Help create a strategy and provide direction on underperforming or accounts of concern. Aim to directly solve any issues to prevent escalations, aligning with client retention objectives
Help the team identify upsell opportunities within paid search tosupport revenue growth within the existing client portfolio
Be involved in team members quarterly/biannual/annual client renewal meetings and assist with the preparation of any decks
Attend ADS meetings for accounts as required addressing potential client issues to maintain client satisfaction and retention
Look to bridge the gap between PPC and SEO by helping to align strategies between paid and organic and identifying potential for upsell opportunities
Maintain a strong relationship with Google and Microsoft, having fortnightly update calls on developments and issues. Feed back as appropriate to the pod and Paid Management team
Facilitate any training/updates off the back of the info fed to you by Google. Arrange any training facilitated by Google with Ops Managers
Identify skill gaps within the team and providing a solution to support team development and client satisfaction. Highlight training requirements to the Operations Manager
Provide feedback to the team on their communication; internally and externally. let Operations Managers know of any development areas and lead by example
Share feedback with wider teams when an account is performing well
Provide innovative solutions to problems, don’t pass on the problem
Escalate client concerns as needed to address issues promptly, demonstrating commitment to client satisfaction
Encourage and celebrate innovative thinking/ideas with a view to improving ways of working and to discover growth opportunities
Provide structured feedback to the Ops Manager for 121’s to support their development, aligning with team leadership responsibilities
Work with Ops managers to ensure content of any PDPs are fit for purpose
Join quarterly reviews to provide technical feedback for the pod and review progress on OKRs
Conduct technical assessments for all those in the pod – 3 and 6 month for new starters or those newly promoted and annually for everyone else
Support the Operations team with interviewing candidates providing feedback on their technical ability
Support the Head of Paid Media with TAM requests, new business decks and pitches
Run regular training sessions with the pod to ensure continual knowledge sharing

Core Knowledge and Skills:

Demonstrate strong people skills and be a go to person for both colleagues and management
Be comfortable in both giving feedback, in a constructive and professional manner and receiving feedback
Ensure your internal brand is strong and you're seen in a positive light. Present yourself well and lead by example
Ability to remain calm and professional in all situations
Be credible - never assume the answer to a question. Ensure any statements you make, both internally and to clients, can be backed up with data and/or evidence
Act as subject matter expert answering complex data related inquiries from key internal and external stakeholders
The ability to relay technical issues to a non-technical audience

Qualification/Experience Requirements:

Minimum of 5 years of senior-level experience in PPC roles within a search agency
Advanced knowledge of data manipulation, with a clear understanding and application of data downloading, formatting, and analysis
Proven track record of independently building client roadmaps, advising on strategy in line with agreed KPIs, and achieving client growth and retention
Demonstrated expertise in developing both standard client roadmaps and testing roadmaps for innovative campaign strategies
Extensive experience in managing large and complex client accounts, both within and outside of Google and Microsoft channels
Strong proficiency in Excel at an advanced level
Mastery of various interfaces such as Google Ads, Microsoft Ads, and similar platforms
Maintains all relevant Google and Microsoft certifications
Possesses a relevant degree or equivalent educational experience
Demonstrated expertise in online privacy, technical best practices, and digital measurement
Exceptional team collaboration skills, fostering a positive and productive team environment
Provides concrete evidence of client growth through successful campaigns and strategies implemented

Outline of typical Goals and OKR's for the role:

Client Retention and Growth (Quarterly)

Achieve a 110% revenue retention rate by the end of the quarter
Successfully identify and execute upsell opportunities within your client portfolio, resulting in a 10% increase in revenue from existing clients
All clients have up-to-date roadmaps inclusive of testing plans and new approaches
A key focus on department targets for PPC, collaborating with management and teams alike to secure annual growth targets of 8% for 2024

Effective Time Management and Productivity (Monthly)

Allocate your time effectively to ensure you stay within the available hours allocated for your client accounts, with limited instances of over-commitment or under-delivery. Utilise the Eisenhower Matrix for task prioritisation
Maintain a productivity rate of at least 60% by consistently meeting or exceeding project milestones and deadlines. Use the RACI Matrix to clarify roles and responsibilities within the team for task delegation

Team Collaboration and Leadership

Continuously support your peers and the team by providing assistance, guidance, and sharing insights to enhance overall team performance. Use the Eisenhower Matrix to prioritise team support tasks
Collaborate closely with peers to jointly deliver accurate and timely client reports, meeting all reporting deadlines as a shared responsibility

Knowledge Enhancement and Skill Development

Complete any Technical Account Manager (TAM) requests assigned to you by the due date, ensuring that client needs and expectations are met promptly. Utilise the RACI Matrix to clarify roles in the completion of TAM requests
Delegate appropriate tasks to Executives and provide clear guidance for all delegated tasks, fostering their growth and development
Use the Eisenhower Matrix for effective task delegation
Actively support team training sessions to enhance the collective skills and knowledge of the team

Business Development Support

Contribute to the creation of client proposals and actively collaborate, and participate, in meetings with prospective clients, showcasing your expertise and helping the agencies growth

Additional typical goals

Maintain productivity at 60%
Ensure Time Tracker is 100% complete by the end of each day
All relevant technical certs to be completed and up to date - complete a minimum of 1 certifications per month if expired or due to expire
Achieve 95% TAM renewal rate

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