Digital Marketing Analyst

We’re IDHL. 

With over 20 years’ experience under our belt, we’d say we know a thing or two about all things digital.

Our portfolio of services span performance marketing, website development, eCommerce, and data intelligence. But we’re more than just a digital agency; we're our client's key partner in growth.

Joining our intelligence division, you’ll be part of a team of data science experts. From business intelligence and marketing automation to AI and advanced analytics, we do it all.

Our superpower is helping ambitious brands accelerate their growth in the digital economy, and we work with some pretty cool clients like Costa and Goose & Gander.

But what’s in it for you?

Aside from working with some of the best in the business (there are nearly 400 of us across IDHL), we offer a variety of benefits all aimed at making your life that little bit sweeter:

• Performance-based bonus schemes
• 26 days holiday plus bank holidays and a birthday lie-in
• Two additional days for wellbeing and a volunteering day
• Additional annual leave purchase scheme or trade leave you don’t use for extra salary
• Hybrid working (a mix of office and home-based for many of our roles)
• Flexible working scheme
• Financial support from Salary Finance and Bippit
• Company pension scheme and health care cash plan
• Private health care dependent on length of service
• Clear training and progression programme
• Free mortgage advice from experts
• Regular company events and awards
• Employee perks portal
• Plus many more, visit our careers page for more details

Invested in your growth.

Personal and professional development are core to life at IDHL. Harnessing potential, we’ll endeavour to support your career aspirations with our training programmes and personalised development plans.

Inclusivity matters to us.

We want our workplace to reflect the diversity of the world we live in. At IDHL, we foster an inclusive environment where every team member feels heard, supported, and valued. We aim to attract, develop, and retain the very best people irrespective of background, beliefs, or personal characteristics.

Job Summary:

We are seeking an experienced and highly analytical Digital Marketing Analyst to join our growing team. This role is vital in delivering data-driven insights that influence our client strategies, driving incremental revenue and operational efficiency. You will work with complex marketing data sets to optimise customer lifetime value, acquisition, retention, and loyalty strategies. As a Data Analyst, you will have a more advanced role in shaping actionable insights and collaborating cross-functionally to ensure these insights are strategically implemented to maximise client ROI.

Key Responsibilities:

• Perform in-depth analysis of large and complex marketing data sets, generating clear, actionable insights for our clients.
• Identify high-impact interventions that drive revenue growth and operational efficiency, with a focus on customer acquisition, retention, and loyalty program optimization
• Leverage advanced analytics techniques to develop predictive models related to customer behaviour, product performance, pricing strategies, and media optimisation
• Translate complex data into a compelling narrative that links insights to strategic recommendations, supporting client campaign teams in delivering measurable business outcomes
• Collaborate closely with cross-functional teams, particularly in Performance and Intelligence, to ensure insights lead to effective, rapid-response campaign interventions with measurable ROI
• Mentor junior team members and contribute to improving analytics processes, methodologies, and best practices within the team

Key Skills and Requirements:

• Advanced Data Analysis: Strong experience with Python, including advanced knowledge of libraries such as pandas, NumPy, SciPy, and matplotlib. R expertise is also considered, with the ability and willingness to work in Python
• Statistical Expertise: Proficiency in statistical techniques, including regression analysis, clustering, and hypothesis testing, to ensure analytical robustness and accuracy of insights
• Predictive Modelling: Experience building predictive models (e.g., customer churn, propensity scoring) using machine learning techniques
• Data Visualisation: Ability to translate complex data findings into visually compelling dashboards and reports, using tools like Power BI or Tableau
• SQL Proficiency: Advanced SQL skills for querying, cleaning, and transforming large datasets
• Digital Marketing Expertise: Strong understanding of marketing analytics, including working with platforms such as Google Analytics, Google Ads, Meta, and other digital marketing tools
• Narrative Construction: Proven ability to construct engaging, strategic narratives from data that clearly communicate insights and recommendations to both technical and non-technical stakeholders
• Stakeholder Management: Strong communication and presentation skills, with experience influencing senior stakeholders and ensuring data-driven strategies are aligned with business objectives

Preferred Qualifications:

• Experience in working with CRM, customer segmentation, or loyalty programs
• Familiarity with cloud-based data tools like Google BigQuery, AWS, or Snowflake
• Experience in leading analytics projects or initiatives in a fast-paced, client-focused environment

What We Offer:

• A chance to work with a talented, data-driven team in a dynamic, growth-oriented environment
• Opportunities for continuous learning and career advancement, including the development of advanced technical and commercial skills
• Exposure to a diverse range of industries and clients, providing varied and challenging projects
• A collaborative and supportive work culture that values innovation and teamwork