PPC Technical Account Manager - Forex

As a PPC Technical Account Manager you’ll play a crucial role in managing a portfolio of clients, with a

special focus one of our key accounts, a Global Forex Broker. Your responsibilities span across multiple

platforms including Google Ads, Microsoft Ads, and Apple Search Ads, and will involve managing a variety

of budgets. You'll be pivotal in turning data-driven insights into actionable steps, following our unique

"Trend to Insight to Action" model.

In addition to direct client work, you'll also be responsible for coaching, mentoring, and developing junior

team members. You'll have the unique opportunity to shape the products we use, influence how we

communicate, and contribute to the delivery methods of our Paid products to our clients.

• Manage a portfolio of clients' paid search campaigns across multiple platforms including GoogleAds, Microsoft Ads, and Apple Search Ads
• Managing annual media spends of up to £4M
• Utilise the "Trend to Insight to Action" framework during data-driven client calls to provideenriched commentary and actionable insights on both online and offline KPIs
• Set up, implement, track, and optimise PPC campaigns across several search engines and markets,with experience using SA360 being a key requirement
• Undertake keyword research, trend analysis, and develop strategies tailored to individual client needs
• Provide precise cost estimates and ensure robust budget management
• Write, test, and continually refine ad copy to improve key metrics like CTR and conversion rates
• Responsible for accurate tracking setup, including generating tracking codes and setting up goals and funnels
• Prepare and deliver insightful monthly reports and attend progress meetings with clients, utilising the "Trend to Insight to Action" framework for deeper analysis and actionable recommendations
• Analyse PPC campaign performance and recommend next steps based on a thorough understanding of each campaign type
• Assist in creating quarterly reports, client presentations, and future roadmaps in alignment with agreed-upon KPIs
• Collaborate with other teams within the organisation to ensure a consistent and comprehensive service delivery

• High levels of organisation, determination, and persistence, essential for managing complex campaigns for a Global Forex Broker
• Proven ability to delegate tasks and mentor junior team members, ensuring that all projects are completed to strict deadlines
• Exceptional written and verbal communication skills, alongside a strong customer service ethos that enables lasting client relationships
• Display meticulous attention to detail, crucial for analysing trends and deriving actionable insights from campaign data
• Advanced understanding of audience targeting skills, with the ability to customise campaign strategies based on client-specific objectives
• Strong time management skills, underpinned by proactive management of deadlines and a capacity to multitask effectively
• Ability to work both as part of a team and independently, displaying leadership qualities and taking ownership of projects
• Be a technical point of contact with confidence in sharing knowledge, particularly in the use of SA360 for campaign management
• Exceptional presentation skills, with a focus on regularly developing and sharing knowledge with the team
• Display remarkable traits of ownership and accountability, ensuring that both online and offline KPIs are met